Monday, March 27, 2006

West Coast Choppers..Cares

Denver International Airport, catching a SooperShuttle to the office. A SooperShuttle, by the way, is a subsidiary of Jimbo's Driving School ("I'm not a licensed driver, but I play one on TV") and is a very economical way to get from the airport to many popular destinations. Like into another car's bumper or the local hospital, whatever suits your fancy.

It's about a 45 minute drive from DIA to the meeting venue, so i just sat back and took in the sights. The looming Rocky mountain panorama was impressive, but there really was nothing distinctive nor compelling about the immediate landscape -- strip malls and cinderblock office buildings galore. I guess it didn't help that this huge slab of man was blocking my view. This guy was straight outta the show American Choppers; buzz cut, square diamond studs, and dark, dark shades. Then I saw the tattoo. I strained to make out the Japanese characters -- hard to get a clear view as his bulldog-like neck rolls distorted the words. I think it may have spelled out "Kichi-gai," which means "Crazy." However, that tattooist seemed to have made a small error on the second character. Instead of "Kichi-gai" the word read "Kizu-kai," which is more about caring for one's guests and hospitality. I didn't have the courage to ask.

But as I write this, I'm thinking, perhaps I have been too quick to judge. Maybe, just maybe, Caring and Hospitality is what bikers are about these days. Just as New York City changed its slogan from "Up Yours" to "Your City," who's to say that scary biker types aren't doing a PR makeover?

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