Wednesday, October 26, 2005


ok, so I'm the target customer for consumer electronics. I'm generally pretty good about how I spend my cash and such, but when it comes to bright and shiny new gizmos, I'm a total sucker. In fact, I come from a long line of such high-propensity-to-buy target customer segment individuals. My dad bought his first PC back when we used a standard audio tape as a memory device. We of course, also bought the first betamax video. My grandpa used to routinely blow his take-home pay on vacuum tubes to soup up his stereo system. I think it's a genetic defect of some sort. And it has manifested itself in me bigtime.

Case in point, those turtlenecked consumer marketing brainwashers in Cupertino convinced me that my life is just not complete without a 20GB iPod. Fine. Done. But what if I want to go running? I need something lighter. Because life is random. iPod Shuffle, welcome to your new home. But then, Impossibly Small. Before I knew what was going on, I was listening to an iPod nano. I'm gonna pass on the iPod video, but I don't think I can resist this new addition Apple unveiled this week: the iPod Mobile!

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