Thursday, June 02, 2005
Financial Fun
Today, I responded to one of those "Free Initial Consultation with an Amex Advisor!" ads. They say FUD in marketing works, and this is certainly a good example. Excerpt: "... ignore this generous offer and face a life of abject poverty hanging out by the highway on-ramp during rush hour so you can panhandle some change and drown your sorrows in Mad Dog 20/20. Forward to 30 of your friends or face impending doom." Hook, line, and sinker. Before I knew it, my fingers were dialing...
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